East Bay Gives: Nonprofit Resource Guide
The primary goal of East Bay Gives has always been to increase the capacity of nonprofits in our region. In lieu of the decision to suspend East Bay Gives and as part of our commitment to continue supporting all members of the East Bay community, we are providing a resource guide, designed to help prepare your organization for continued fundraising success in 2018. Here, you will find ideas for hosting your own giving day as well as taking part in established giving days.
For more information about East Bay Gives, please read a letter from East Bay Community Foundation President & CEO, James W. Head.
Save your resources
The current East Bay Gives website will shut down on October 1, 2017. Afterward, there will be no access to giving day data. To prepare for 2018:
- Be sure to pull your donor and gift reports from the admin console of EastBayGives.org.
- Organize your East Bay Gives 2017 marketing materials, including special fliers, letters, and social media posts highlighting the giving opportunity.
East Bay Gives Toolkit
Here are a few resources from the East Bay Gives toolkit to get you started. Remember that you have until October 1, 2017 to access the full toolkit on EastBayGives.org.
Create an Action Plan for 2018
- Start with a strategy: Just as you planned for East Bay Gives 2017, you will need to create a strategy for 2018. Spend some time looking at your organizations annual calendar and the big events that are already planned. Remember: You can ask donors to support your organization multiple times a year.
- Timing: Decide whether or not you will join an established event like Giving Tuesday or have your own giving day. Maybe you will choose to do both!
- Establish your giving goals: Your goals may include reaching financial targets, funding a particular project, adding to your endowment, or raising unrestricted funds.
- Choose your team: Determine who can and will help you fundraise. Your team can contain internal and external members, including Board members. If possible, make fundraising a part of your organization’s culture, with each employee having fundraising on their annual work plan.
- Think about community partnerships: Consider partnering with other local nonprofits to create a local giving day. Having partners will increase a giving day’s exposure (and your budget)!
Idea: Use Your Network
Create a group of local nonprofits and leverage your Chamber of Commerce, Rotary, and other business groups to raise awareness and create support. Raise money for a prize pool from local business leaders or have them sponsor prizes.
- Create a giving day budget: Think about how much money you will need to make your giving day successful. Consider allocating funds for various items including advertising, social media posts, and software fees.
- Don’t forget about sponsorships: Is there a local business that could sponsor your giving day?
- Remember your target audience: Think about the groups of donors you want to reach and the ways that your story can inspire them. What is your compelling story? How will you reach your target audience?
The 8-Week Work Plan
Once you have created your plan, review this 8-Week Work Plan and begin to fill it in. This document will help you manage your tasks until your giving day. This is a helpful tool to use even if you are participating in an established giving day such as Giving Tuesday.
Resources for Giving Days
- Your website: As long as you have a donation portal, social media, and some creativity, you can create momentum and claim your day. Use the East Bay Gives toolkit, including the 8-Week Work plan.
- Giving Tuesday: To join Giving Tuesday on November 28th, you can either use your website’s donor portal or sign up to use Giving Tuesday’s portal through Donor Perfect.
- Facebook Fundraisers: You can create a fundraiser on Facebook. Facebook uses Network for Good as its fundraising platform.
- Network for Good: If your organization doesn’t have a donation page, Network for Good can host a page for you starting at $79/month.
- Classy.org: Known for their exceptional customer service and flexible pricing, Classy.org is worth a look.